CHRIS SUTTON: Forget Diego Maradona's 'Hand of God', it's all about Cristiano Ronaldo's 'HAIR OF GOD'! His movement for Portugal's opener against Uruguay was vital... but don't try to claim a World Cup goal that isn't yours

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Forget Diego Maradona's 'Hand of God', Cristiano Ronaldo's 'Hair of God' is all the rage now.

The Portuguese star ran away as if he had got his head to Bruno Fernandes' cross against Uruguay. It was shameless!

Unfortunately for Ronaldo, it turns out there is a sensor inside adidas's Al Rihla match ball. Graphics confirmed it flat-lined as the ball flew past him.

Cristiano Ronaldo shamelessly celebrated after claiming he scored Bruno Fernandes' opener

I'm sure the fact that Lionel Messi is sponsored by adidas and Ronaldo by Nike will lead to some fun conspiracy theories! But watching replays in real time, I didn't think he touched the ball.

It's important to note that, had Ronaldo not made his run, Uruguay goalkeeper Sergio Rochet would have probably caught Fernandes' cross. Ronaldo's movement was vital, but don't try to claim a goal that isn't yours!

I got a head to my fair share of crosses. You know when you've touched the ball, even only slightly. I can't ever recall trying to rob a team-mate of a goal.

But Ronaldo will not get this one from FIFA, no matter how many texts he sends to Piers Morgan! In that moment, when Ronaldo was celebrating, it wasn't about the team. It was about himself. Ronaldo is about Ronaldo.

Adidas technology inside their Al Rihla ball shows that Ronaldo did not get a touch on the cross

As a striker - you always know when you have touched the ball even if it is only slightly