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US businessman Brett Cravatt join Swansea City's board as chief Andy Coleman releases statement

Swansea City have announced that US businessman Brett Cravatt has joined the board

Swansea City's new chairman Andy Coleman has welcomed Brett Cravatt to the club(Image: Swansea City/Athena)

Swansea City have announced that Brett Cravatt has joined the club's board of directors.

The news comes after US businessman Cravatt made a "previous investment" in the club. Cravatt co-founded Centerfield, a data-driven marketing company based in Los Angeles, with Jason Cohen in 2011.


Cravatt's appointment is the latest in a series of major announcements at the club, with Nigel Morris and new chairman Andy Coleman joining Swansea's board this summer.


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He revealed he attended Swansea matches last season and says he can't wait to get started, with his focus being his buiness specialisms.

Cravatt said: “I am honoured to join the board as a director of Swansea City. I am eager to help the club succeed and to reach our highest possible potential.

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“My wife and our four children attended the match at Cardiff and the match at home against Coventry City in the spring. We were thrilled to be in attendance and be welcomed by so many supporters in Swansea. It was an amazing experience, and we look forward to many more in the future.

“I am fully committed to using my knowledge to improve the club in multiple capacities with an emphasis, given my background, on data science and analytics, as well as marketing and sponsorships.

"Thank you to all of the supporters and the people at the club for providing me with this incredible opportunity. I would also like to thank Andy Coleman, Jason Levien, Jake Silverstein and Steve Kaplan for working with me through this process."

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Coleman, who is now running Swansea on the ground in SA1, said: “I’m absolutely delighted Brett is now on board as a director. Brett is a highly-respected businessman and entrepreneur, and his knowledge and expertise will be a huge asset to this club.

“Brett's involvement further strengthens Swansea City, will help us on numerous fronts, and I’m really excited about what lies ahead.”

Jason Levien, Steve Kaplan and Jake Silverstein remain Swansea's majority shareholders.

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