Arsenal launch new home kit with the club crest replaced by a cannon... as Bukayo Saka, Gabriel Martinelli and Beth Mead all star in video
- The club have branded the launch 'the year of the cannon', which appears on kit
- Strip had previously been mocked by rival fans for its design ahead of the launch
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Arsenal have confirmed the launch of their new home kit, with the club crest replaced by a cannon for the first time since the 1989-90 season.
The club revealed the strip on Thursday morning, branding next season 'the year of the cannon', in a short video explaining the relationship between the machinery and the club.
A narration in the video is heard reading: 'Some things never leave us, wherever we go. Our cannon, our compass, guiding us forward as one. On, and on, and on.'
The strip is naturally red, with the sleeves white with blue stripes down the arms. The logo, manufacturer and sponsor is white, though the Gunners will have to see what colour the Premier League logo on the sleeve will be as the title race goes to the final day.
Rival supporters had previously mocked the look of the kit, arguing the main part of the strip had a 'little bottle design in the middle'.

Arsenal have launched their new home kit for the season ahead, with the club crest replaced by a cannon

The likes of Gabriel Martinelli (left) featured in a short video explaining the significance of the machinery in the launch

The club have branded the new season 'the year of the cannon' with shirts costing £80
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The video featured a number of flags including the cannon, with Gabriel Martinelli seen on the Emirates turf waving a giant flag of his own.
Lotte Wubben-Moy can also be seen in the stands at the ground donning the new strip as she unveils a huge flag, with Bukayo Saka seen turning on the big screen and Beth Mead paining one of the walls inside the ground.
Later in the video, the likes of Alessia Russo and Martin Odegaard are seen showing off the shirt.
In the launch of the kit, Arsenal wrote on their club website: 'The debut of our new home kit is accompanied by our film, exploring the passion that is invoked by the iconic Arsenal cannon.
'Starring our first team stars, the launch film features our players in significant landmarks across Emirates Stadium – from the electric North Bank to the home changing room – and explores what the famous symbol means to both our players and supporters alike.
'The home kit is crafted for performance and to provide our players with the confidence to play under pressure, this lightweight jersey features the latest in adidas technology and is created in close collaboration with the Arsenal men’s and women’s teams.'
The kit was immediately put on sale, priced at £80 for the regular home shirts and £85 for the long sleeve versions.

Authentic shirts, meanwhile, cost £100 with the kit on sale with immediate effect following the video

Rival fans had previously mocked the strip for the front of it supposedly looking like 'a little bottle'

The club said the launch video features 'our players in significant landmarks across Emirates Stadium'
Authentic shirts are priced at £110, with shorts costing £38, authentic shorts £45 and a kids shirt £55.
Kids shorts, a mini home kit and socks are also available.
Also featured on the website is the new goalkeeper shirt, which is expected to be worn by David Raya as he seeks to make his loan move from Brentford permanent.
The goalkeeper shirt features a mix of yellow and orange colours, with the sponsor black, manufacturer and cannon white and stripes orange.

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