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HOOPING IT UP
Celtic and Adidas ‘set to extend bumper kit deal’ after Hoops’ kits break into top 20 biggest selling strips of the year
It's been a huge moneyspinnner for all parties
CELTIC are poised to extend their bumper deal with kit suppliers Adidas, it's being reported.
The Hoops signed up with the famous German sporting fashion brand at the start of the 2020-21 season - with the deal set to expire at the end of this campaign.
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But now Footy Headlines reports that both parties are thrilled with the success of their kit sales and brand recognition and are keen to extend the arrangement.
The bumper five-year sponsorship was trumpeted as the "biggest kit sponsorship ever to be announced in Scottish sport".
In 2023, Celtic broke into the 20 biggest-selling kits of the year, generating a whopping £29m in sales.
Adidas replaced New Balance as Celtic's kit partners - who penned a £25m-plus deal when they replaced Nike in 2015.
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They also provide kits for the likes of Arsenal, Bayern Munich, Manchester United and Real Madrid.
By and large the response from Celtic fans towards Adidas kits has been massively positive - although fans were less than happy with the innovative designs behind last season's strips.
And the German kit manufacturer made a stir in the summer when they brought out a strip which included the famous Hoops - in a collage with the colours of FOUR other top clubs.
A women's shirt named the 'Kseniaschnaider repurposed football jersey' is available on the Adidas UK website to purchase for a hefty £80.
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Described as 'a bold and stripe-centric jersey made with recycled materials,' it's been designed in a collaboration Ksenia and Anton Schnaider, a Ukrainian couple who are fashion designers.
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The striking design has elements from FIVE different kits - including two DIFFERENT Celtic tops.
The iconic green and white hoops which dominate the left hand side of the rather colourful shirt and you can also see the green, white and black 'pinstripe' design that formed last season's Celtic away kit.
The central portion appears to be taken from Manchester United's blue away kit from the 2021/22 campaign, while the black and white portion is inspired by the Red Devils' black and white away kit from that same season.
But you'll also notice another portion separating the sections of green and white hoops on the left hand side which appears to have come from an ABERDEEN home kit.
The Dons have had their kits made by Adidas for well over a decade after taking over from Nike in 2011.
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